Black Water was built on one premise: retention is not luck, taste, or talent. It is an engineering problem — and like all engineering problems, it has a systematic solution.
Vishal is a high-retention editor and digital strategist working behind some of India's largest creator ecosystems.
From engineering pacing systems for multi-million subscriber channels to designing scalable content frameworks, his work is built on one principle — audience psychology over aesthetics.
Black Water was created to formalize what most creators guess at: retention is not luck. It is engineered.